Copywriting
Copywriting is a slightly different challenge to journalism as the writer usually has to incorporate the client's key messages. But a lot of the principles of good, clear writing still apply. I write PR and marketing copy for Haynes MarComs, an agency based in Dorset. Recently, I've produced a lot of blogs about Blackboard, the US provider of virtual learning environments for higher education. Here are examples:
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Preparing for Blackboard's first online conference
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Insights into how Covid-19 has impacted teaching and learning
Reflecting on the Teaching and Learning Conference
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Another copywriting client is Annie Bonnie, the Digital Strategy and Corporate Communication Agency. Here are examples of blogs and e-books I have written about Kyocera, one of the world's largest providers of printing equipment.
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Why you still need printing in an increasingly paperless world
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How automation makes processing invoices easier
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Ebook- Production Printing: The future is inkjet
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I also write summaries of academic papers about business for Emerald Publishing. My brief is to extract the key themes, cut out the jargon and produce readable articles. Here are a few examples.
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Sexual harassment and ostracism before and after the #MeToo movement
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How to integrate refugees into the Syrian job market
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Belief schools should stress career development is 'wrongheaded'
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Subsidiary initiatives face environmental and local conflicts
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The changing work values of blue-collar Chinese workers
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